It’s one of the singular features of our little social-technological moment that people all over the world whom we otherwise would never even be aware of can effortlessly impinge upon our minds and lives and desktops. We probably see fewer people in person these days, but our lives are populated by an entire chorus of disembodied presences, amplified and directed by the Internet, as if we had all begun to suffer from a mild form of schizophrenia. Lev Grossman, 2006 (via austinkleon)
This is where I think Tumblr’s evolution is best illustrated; in the interaction between and creation of various subcultures on this platform. What started as a way to micro-blog (a change of pace from the Blogger, Livejournal, and WordPress days) has turned into a thriving eco-system of content. Tumblr gives you a platform to post about art that you have created, articles that you enjoy, TV and movies that you adore, and discuss and argue on everything from the latest fashion trends to the ontological value of the pineapple in SpongeBob Squarepants.
Brands looking to become a part of this ecosystem of content should first listen and learn how it operates- and that’s a little differently in every subculture- before adding something of value.
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